case study
Helping Bliss Get Skin in the Gen Z Game
TheOpportunity
Healthy skin isn’t a luxury –it’s a necessity. Bliss knew this fact long before it was a trend, championing skincare as self-care beginning in the 1990s. Despite its decades-old ingenuity, Bliss struggled to gain the interest of younger generations.
Bliss, alongside Chicago-based agency Movers+Shakers, came to us to reach Gen Z and millennial audiences.
Together, we determined content recommendations for Bliss’ Instagram and TikTok while discovering new ways to build brand loyalty.
TheSolution
During the campaign, we analyzed more than –312k social media posts to guide our strategy. Our team consulted the Bliss' CMO, board of directors and marketing teams weekly and monthly to optimize our marketing strategy throughout the year.
Our AI-generated "mind maps" illustrate the conversations forming and evolving over time across online spaces: social, news, blogs, forums, eCommerce, reviews, comments, etc. The AI analyzes sentence structure, common keywords and upload time among multiple posts.
The numbers don't lie: Purposeful community management is key to brand loyalty.
TheImpact
Now, Bliss' TikTok glows because of our insights and suggestions. Organically engaging with community-based content allowed Bliss to gain clout among younger audiences. One of Bliss' comments, which we wrote, garnered more than 20k likes.
With a following increase from 380k in March 2021 to 404K in August 2022, the brand now holds the 7th highest TikTok following among direct competitors.
