case study
Team Agency Assists Team Ultra’s Joy Wins Campaign
TheOpportunity
Before every sprint...
Before every championship game, before every moment of greatness, there needs to be a plan for success. Athletes crave it, fans fuel it, but what’s the spark that ignites the flame?
Joy. Joy sparks success.
In a sea of tired marketing plans, a bold light beer company realized the joy to success pipeline could satisfy a thirst that athletes didn’t even know they had. Michelob ULTRA knew it could be the beer for every athlete, because the company knew it had an undeniable recipe for success. It was only a matter of finding the right team to pull its marketing strategy to the finish line.
Enter The Agency.
Our team of graphic designers created a stunning narrative through the punched up photos that required no copy for communication.
TheSolution
To help spread the word about Team ULTRA,our graphic designers provided materials that supplemented Michelob’s digital and traditional marketing through social media posts, email graphics and signage.
Our team edited photos of Team Ultra basketball players and competitive runners to visually entice athletes in a way that couldn’t be achieved with photography alone.
The ULTRA-certified photos were posted on Michelob’s Instagram and featured in promotional emails with copy written by Agency copywriters to help push the Joy wins narrative.
Beyond the digital marketing materials, our team of graphic designers also created signage used to cheer on Team ULTRA basketball players at a Michelob-sponsored pickup game.
