case study
Distinguishing a local, luxury apartment complex from competitors in a saturated market
TheOpportunity
It can be difficult for apartment complexes to stand out in college towns, where there’s one on every corner. Without a consistent brand identity, Gainesville luxury apartment complex,The Bartram struggled to create meaningful interactions with its target audiences on social media and beyond.
TheSolution
To combat this challenge, we devised a cohesive, purpose-driven strategy that expanded The Bartram beyond the normal confines of an apartment complex. Using our research on the industry and young professionals who are interested in apartment living, we determined the best ways for this client to connect with all relevant audiences. These ways included creating partnerships with local businesses, highlighting amenities through up-scale production shoots and reinforcing a sense of community through resident and staff highlights. We even created content surrounding wellness and local finds.
TheImpact
- Revitalized the apartment complex’s image through production, storytelling and community involvement
- Presented The Bartram as a place where positive lifestyles and inspiration are easily obtained
- Increased reach, impressions and follower count on Instagram and Facebook
