case study
Distinguishing a local, luxury apartment complex from competitors in a saturated market
TheOpportunity
We saw the chance to help the tech giant connect with more audiences.
We forecasted trends, drew out a monthly cultural pulse, and built bold assets.
UberBlack
We created new and improved car labels for Uber Black, which are being displayed overseas.
UberEats
Our team helped American and Canadian restaurants promote Uber Eats as one of their customers' dining options by creating adaptable promotional materials. These included digital templates for evergreen content as well as templates made to fit specific Uber Eats events and discounts.
TheExecution
We collaborated with Uber's global marketing and creative teams on the ideation and execution of a number of creative briefs. These included copy for collaborations and brand activations, including Uber x Yankees, Uber x Walgreens and Uber's Go Get Event. With the Uber team, our data analysts moderated interviews and developed scripts for surveys, both of which generated insights on user experience.
Each month, we presented actionable recommendations for Uber. We conducted an audit of Uber's current standing with social channels, gaming and loyalty programs to suggest new ways the technology company could maximize brand affinity among Gen Z and younger millennials.
We showed Uber's teams which kinds of messaging maintain customer loyalty in a general market and which emerging channels would be most advantageous to use when targeting Gen Z.
